Building Strong Brands, Hardcover/David A. Aaker

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In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company’s primary source of compe Firma noastra, creare site Brăila ofera servicii de web design si creare site prezentare la cel mai bun pret din piata. suntem o firma cu peste 10 ani vechime in domeniul online si oferim servicii calitative, de la cele mai simple pana la cele mai complexe, de creare pagini prezentare.  Suntem disponibili non stop.

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