Analytics: How to Win with Intelligence, Paperback/John Thompson

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Learn how big data and other sources of information can be transformed into valuable knowledge – knowledge that can create incredible competitive advantage to propel a business toward market leadership. Learn through examples and experience exactly how to pick projects and build analytics teams that deliver results. Know the ethical and privacy issues, and apply the three-part litmus test of context, permission, and accuracy. Without a doubt, data and analytics a

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